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The Kingdom of Bhutan has earned international acclaim for its commitment to sustainable tourism, securing the ‘Best Sustainability Initiative by a Destination’ Award at the 2023 Luxury Travel Gold List Awards in Australia on 29 November 2023. Received by His Excellency Mr. Sonam Tobgay, Bhutan’s Ambassador to Australia, the accolade recognizes the country’s sustainable development initiative.
Bhutan’s SDF, USD 100 per night per visitor, exemplifies the nation’s high value, low volume tourism strategy. The funds generated are dedicated to diverse initiatives, including conservation and sustainability projects, infrastructure upgrades, workforce development, free education, and healthcare. The award underscores Bhutan’s success in forging a symbiotic relationship between travelers, local communities, and the environment, reinforcing the notion that sustainability and luxury can coexist seamlessly in the global tourism landscape.